Fuel the Future

The premier NIL collective for Washington State athletics. Directly impacting the lives of student-athletes through brand partnerships and community support.

Contribute Now

Membership

What's Included

  • Ol Crimson+ premium content access
  • Invitations to 1890 Club events and auctions
  • Monthly Ol Crimson newsletter
  • Meet WSU student-athletes and coaches
  • Members-only merch drops and giveaways
  • Pre-game hospitality on Ol Crimson days
  • Autographed items from Cougar athletes
  • Direct NIL impact for 140+ athletes
See the tiers
Washington State student-athlete at media day
1890 Club member access
Washington State receiver breaking away down the sideline

Behind the crimson

Every Rep
On Camera

From first light in the weight room to the walk through the tunnel, your support puts Cougar athletes in front of the lens — building brands that last long past the final whistle.

Washington State athlete entering the indoor practice facility

Crimson Moments

Gesa Field
To Main Street

Washington State No. 23 crossing into the end zone under the lights at Gesa Field
Washington State receiver No. 0 reaching high for the ball at media day
Cougar players high-fiving fans along the street during the team walk
Washington State quarterback pointing forward in crimson jersey
Washington State wide receiver running with the football
Washington State linebacker flexing in crimson jersey

Membership

The 1890 Club

Choose your tier — every level is named for a chapter of Cougar history, and every dollar goes to Washington State student-athletes.

1890 Club

Washington State College was founded in 1890

$207.90 annually

$18.90/month

  • Ol' Crimson+ Content Access
  • Access to 1890 Club events and auctions
  • Monthly Ol' Crimson Newsletter

Cougar Pride

Washington State College became Washington State University in 1959

$649 annually

$59/month

  • Quarterly personalized 'Thank You' card from a WSU student-athlete
  • Exclusive merch
  • Entry into monthly giveaways
  • Invitation to an Ol' Crimson Day with WSU Football, MBB, and WBB practices

Committed Coug

For the Coug who never misses a Saturday

$2,079 annually

$189/month

  • Pre-game experiences for Ol' Crimson days at MBB, WBB, Volleyball, Soccer, and Baseball games
  • Autographed item from a WSU student-athlete
  • Invitation to a road football game experience with WSU Football
  • Invitation to a Pac-12 Tournament experience for WSU MBB

Pride of the Palouse

The highest honor in Cougar Nation

$6,490 annually

$590/month

  • Autographed items from Coach Moore, Coach Riley, and Coach Ethridge
  • Exclusive Ol' Crimson Weekend for one home football game

Pick your tier — billing frequency, add-ons and one-time gifts are all editable at checkout. Memberships renew automatically and can be changed at any time.

Local Business

Drive Your Brand Through Local Legacy

We connect local businesses with elite athletes for authentic marketing campaigns that resonate with the Cougar community. Leverage the influence of WSU stars for your next activation.

01

Talent Procurement

We handle the contracts and compliance for your athlete endorsement deals.

02

Creative Activation

Co-produce content that bridges your products with student-athlete stories.

Partner with Us
Washington State football players together in the team locker room
PULLMAN FIRST

Business Coalition

Join the Movement

Wear The Crimson.
Fuel The Future.

Every membership directly funds NIL opportunities for Washington State student-athletes. Become part of the collective that keeps Cougar excellence alive.

Become a Member